Japan Airlines

Showcasing Japan's Top Destinations

As Japan Airlines geared up for post-pandemic tourism, we redesigned their Guide to Japan experience and launched an awareness campaign. Our international team collaborated with Tokyo's corporate team to enhance the design and functionality of destination, activities, and itinerary pages. We created a template system in XD and a creative guidelines kit for their team to implement, all while appreciating Japan's beauty.

The campaign video, animated by Yuhki Demers of Into the Spider-Verse fame, complemented an immersive z-scroll site experience that connected the campaign to the revamped Guide to Japan pages.

Role: Creative Lead, Associate Creative Director
Agency: Wunderman Thompson
Client: Japan Airlines

As Japan Airlines geared up for post-pandemic tourism, we redesigned their Guide to Japan experience and launched an awareness campaign. Our international team collaborated with Tokyo's corporate team to enhance the design and functionality of destination, activities, and itinerary pages. We created a template system in XD and a creative guidelines kit for their team to implement, all while appreciating Japan's beauty.

The campaign video, animated by Yuhki Demers of Into the Spider-Verse fame, complemented an immersive z-scroll site experience that connected the campaign to the revamped Guide to Japan pages.

Role: Creative Lead, Associate Creative Director
Agency: Wunderman Thompson
Client: Japan Airlines

As Japan Airlines geared up for post-pandemic tourism, we redesigned their Guide to Japan experience and launched an awareness campaign. Our international team collaborated with Tokyo's corporate team to enhance the design and functionality of destination, activities, and itinerary pages. We created a template system in XD and a creative guidelines kit for their team to implement, all while appreciating Japan's beauty.

The campaign video, animated by Yuhki Demers of Into the Spider-Verse fame, complemented an immersive z-scroll site experience that connected the campaign to the revamped Guide to Japan pages.

Role: Creative Lead, Associate Creative Director
Agency: Wunderman Thompson
Client: Japan Airlines

As Japan Airlines geared up for post-pandemic tourism, we redesigned their Guide to Japan experience and launched an awareness campaign. Our international team collaborated with Tokyo's corporate team to enhance the design and functionality of destination, activities, and itinerary pages. We created a template system in XD and a creative guidelines kit for their team to implement, all while appreciating Japan's beauty.

The campaign video, animated by Yuhki Demers of Into the Spider-Verse fame, complemented an immersive z-scroll site experience that connected the campaign to the revamped Guide to Japan pages.

Role: Creative Lead
Agency: Wunderman Thompson
Client: Japan Airlines