In 2022, Japan Airlines ranked among the world’s top 10 airlines and launched the “Where Dreams Go” campaign to boost post-pandemic travel. Featuring a Guide to Japan experience and a video animated by Yuhki Demers (Into the Spider-Verse), the campaign drove an 18% revenue increase in tour operations. I led an international creative team to redesign key site sections, develop a template system, and establish creative guidelines for the corporate team.
Role: Creative Lead
Agency: Wunderman Thompson
Client: Japan Airlines
In 2022, Japan Airlines ranked among the world’s top 10 airlines and launched the “Where Dreams Go” campaign to boost post-pandemic travel. Featuring a Guide to Japan experience and a video animated by Yuhki Demers (Into the Spider-Verse), the campaign drove an 18% revenue increase in tour operations. I led an international creative team to redesign key site sections, develop a template system, and establish creative guidelines for the corporate team.
Role: Creative Lead
Agency: Wunderman Thompson
Client: Japan Airlines
In 2022, Japan Airlines ranked among the world’s top 10 airlines and launched the “Where Dreams Go” campaign to boost post-pandemic travel. Featuring a Guide to Japan experience and a video animated by Yuhki Demers (Into the Spider-Verse), the campaign drove an 18% revenue increase in tour operations. I led an international creative team to redesign key site sections, develop a template system, and establish creative guidelines for the corporate team.
Role: Creative Lead
Agency: Wunderman Thompson
Client: Japan Airlines
In 2022, Japan Airlines ranked among the world’s top 10 airlines and launched the “Where Dreams Go” campaign to boost post-pandemic travel. Featuring a Guide to Japan experience and a video animated by Yuhki Demers (Into the Spider-Verse), the campaign drove an 18% revenue increase in tour operations. I led an international creative team to redesign key site sections, develop a template system, and establish creative guidelines for the corporate team.
Role: Creative Lead
Agency: Wunderman Thompson
Client: Japan Airlines


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